March Program: Maximizing Your Donor Database for Fundraising Success
Within your donor database lies untold lifetime value. Unfortunately, many nonprofits fail to properly nurture and steward their donors, and are content with high acquisition and high churn.
Why let this enormous asset go underutilized?
In this session, Steven Shattuck from Bloomerang will cover the tenets of effective database management, no matter what program or vendor you use. We will show examples of best practices in data management, communication segmenting, engagement tracking and reporting in order to help your team work smarter, not harder.
- An overview of the donor database product landscape
- Be familiar with data management techniques that maximize the capabilities of your database and increase productivity
- Understand segmenting strategies lead to higher response rates from your donor communications
- Learn how to generate meaningful reports that will impact your internal procedures
Date: Thursday, March 16th
Program: 12:00 - 1:00pm
Where: Center for Hospice Care
501 Comfort Pl
Mishawaka, IN 46545
Cost: $20 members/$30 nonmembers
Space is limited! Please register no later than Thursday, March 9, 2017
**This program counts toward 1 CFRE credit (new or continuing ed)**
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